Disrupt Yourself Before Someone Else Does
- Jared Nichols
- Mar 1, 2023
- 3 min read

You know what kills careers, stagnates businesses, and extinguishes potential faster than any market shift? Complacency. It's that false sense of security that whispers "you've made it" while opportunity passes you by.
Most executives spend their careers avoiding uncertainty. But I'm guessing you're not "most executives." You understand that intentional disruption means breaking established patterns before they become limitations. It means challenging your assumptions before the market forces you to. Here's what happens when you disrupt yourself: You take control of your future instead of reacting to it.
This control requires a different kind of clarity than most leaders possess.
What most leaders call "clarity" is actually their biggest blind spot. True clarity doesn't come from confirming what you already believe. It comes from inviting opposing viewpoints into your decision-making and testing your strategy against multiple future scenarios.
Without introducing disruptive elements, you're not gaining clarity—you're reinforcing limitations. And limitations become liabilities in a rapidly changing world.
So how do you move from comfortable complacency to strategic disruption? It starts with honest assessment and decisive action.
Identify Your Comfort Zones: Where have you stopped growing? Name it. The areas where you feel most confident are often where you're most vulnerable to disruption.
Embrace Productive Discomfort: That resistance you feel when confronted with new methodologies? That's growth. Run toward it, not away from it.
Practice Strategic Foresight: Put yourself in multiple future scenarios. What works in all of them? What fails in most? Work backward from there to identify what needs to change today.
Take Immediate Action: Don't wait for the perfect time to disrupt yourself. There isn't one. Make one disruptive change to your routine now.
The future belongs to those who take ownership of it. Not those who wait for it.
TAKE Action
When you implement these strategies consistently, you transform from reactive to proactive. You move from defending your position to defining the future. All that to say, the choice before you isn't complicated, but it is consequential.
You have two options:
Wait for the future to happen to you or...
You happen to the future.
It's that simple. The execution requires courage, but you've built your career on courage.
Your ability to intentionally disrupt yourself will determine whether you shape the future or become irrelevant to it.
Take ownership of your future. Create disruption on your terms. Or someone else will create it for you.
Here's How I Can Help You Right Now:
Explore One-to-One Coaching:
Work directly with Jared to redefine your purpose, clarify your contribution, and redeploy your resources for maximum impact. Tailored for senior executives and elite leaders, this coaching experience equips you to navigate critical transitions and secure your legacy. - Get Started Here.
Book a Custom Foresight Workshop for Your Team:
Equip your team with actionable tools to uncover emerging trends, anticipate disruption, and create a future-proof strategy. NU FUTURIST’s Executive Foresight workshops are tailored to your organization’s unique challenges and designed to deliver immediate results. - Contact Us.
Enroll in The Foresight Academy:
Learn the same strategic foresight skills that innovators, disruptors, and change-makers use to shape the future on their terms. Earn your Certificate in Strategic Foresight from the Haslam College of Business at the University of Tennessee while gaining tools to anticipate change and lead with confidence. - Join the Program.
Get Your Free Guide for Uncovering Your Next Big Move:
Discover practical steps to envision your next big move and execute it with clarity. This guide is designed for high-performing leaders ready to transition into a meaningful second act without losing their sense of purpose or identity. - Your Future On Your Terms.
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