Dec 01, 2021

Video Summary: 

There’s a lot of talk about the importance of creating a culture of innovation. But the question remains for many, “What is a culture of innovation?” Is it just more corporate jargon that sounds smart but means nothing? Possibly. Or...

Is it a powerful concept that successful organizations, regardless of their industry, must consider if they’re serious about long-term success? Since I’m shooting a video on this topic, I’m obviously taking the latter position here. And if this idea is as powerful as I believe it is, then the obvious next question is, “How do YOU create a culture of innovation in your organization?”

In this video, I’m going to give you three simple ways to start creating a culture of innovation in your organization today.

Here they are:

  1. ENCOURAGE DISSENT. In other words, let your people know that, just because you’re the boss, that doesn’t mean YOUR ideas are the ONLY or BEST ideas.
  2. SELECT FOR DIVERSITY. Nothing makes an organization more vulnerable to outside disruption than uniformity. By “uniformity” I’m specifically referring to group think.
  3. CONVERT COMPETITORS. Now this may seem a bit counterintuitive but what better way to get out ahead of disruption to your industry than to be the one who’s initiating the #disruption?

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